Brand Guidelines

Logos, colors, typography, and design tokens for The Fabulous

Logos

The primary logo is the script wordmark. Use the black+gold version on light backgrounds, the all-white version on dark backgrounds. SVG is preferred for screens; PNG for contexts that don't support SVG.

Primary Logo — Black + Gold
Primary — Black + Gold
Download SVG
Reversed — White
Reversed — White
Download SVG
All Gold
All Gold
Download SVG
All Black
All Black
Download SVG

Do: Use SVG at any size. Maintain the aspect ratio. Give the logo breathing room — minimum clear space equal to the cap height of the "T".
Don't: Recolor, distort, add drop shadows, or place on busy backgrounds without sufficient contrast.

Color Palette

All colors are defined as CSS custom properties on :root in main.css. Use variable names in code — never raw hex values.

Core Brand
Gold
#d4a23a
--gold
Paper / Gold Light
#f5ead2
--paper / --gold-lt
Ink
#1a1410
--ink
Ink Mid
#3d322a
--ink-mid
Text & Neutrals
Mid
#6b5d52
--mid
Dim
#a89784
--dim
White
#FFFFFF
--white
Status
Red / Alert
#c4502a
--red
Green
#1E5C34
--green

Typography

Four typefaces — each with a distinct role. All loaded from Google Fonts.

Wordmark — Style Script
The Fabulous
font-family: 'Style Script', cursive  ·  weight: 400  ·  logo use only
Editorial / Display — DM Serif Display
Las Vegas: The City That Never Sleeps
The story behind the story.
font-family: var(--display)  ·  weights: 400 regular + italic  ·  headlines, mastheads, pull quotes
UI / Navigation — Inter Tight
ENTERTAINMENT · GAMING · TOURISM
Your Las Vegas Daily Briefing
Aa
400 Regular
Aa
500 Medium
Aa
600 SemiBold
Aa
700 Bold
Aa
800 ExtraBold
font-family: var(--tight)  ·  navigation, labels, eyebrows, UI elements
Body — Inter
The Las Vegas Valley is home to more than two million people whose daily lives unfold far from the Strip. The Fabulous covers the schools, city councils, new restaurants, and community moments that matter to the people who actually live here.
font-family: var(--sans)  ·  body text, descriptions, captions

Design Tokens

Spacing, radii, shadows, and layout constraints — all from :root in main.css.

VariableValueUsage
--r 6px Default border radius — cards, buttons, inputs
--r-lg 12px Large radius — modal panels, featured cards
--shadow 2-layer Card elevation — subtle ambient + soft spread
--max 1200px Max content width
--gutter clamp(1rem, 4vw, 2rem) Horizontal page padding
--rule rgba(26,20,16,.15) Standard divider / border color
--rule-lt rgba(26,20,16,.08) Lighter divider for nested elements

Components

Core UI patterns. Use the class names from main.css — don't write custom one-off styles for these.

Badges & Labels

Entertainment Gaming Government Breaking Published

Eyebrows / Section Labels

Top Story · Sports
Las Vegas Local News · Clark County
⬤ Breaking

The Masthead Style

Las Vegas Local News
The Fabulous
Vegas is fabulous. So is the rest of it.